All News

Aim High With Prize Arrow!

Sega presents a ground-breaking new game Prize Arrow. Delivering strong earnings in the highly competitive prize merchandiser games category. Prize Arrow is a follow up to the multi-award winning, global smash hit game Key Master.

Prize Arrow 

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Buzz and Excitement for Transformers Shadows Rising Launch!

SEGA unveiled its latest action adventure game TRANSFORMERS Shadows Rising at Amusements Expo International. There was huge buzz and excitement as keen visitors queued to experience the epic new game TRANSFORMERS Shadows Rising...

Transformers  Daytona  Target Bravo  Let's Go Island DE  Luigi's Mansion Arcade  Pirate Falls  Maze Escape 

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Need a Reason to Update Your Gameroom?

SEGA and Firestone Financial join forces to bring a multi-title finance program so operators can make great start to 2018.

Daytona  Sonic Basketball  Sonic Baby Air Hockey  Luigi's Mansion Arcade  Hello Kitty  Mario and Sonic 

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Free Software Upgrade for Daytona Championship USA!

Sega has released free software upgrade for its award-winning video racing game Daytona Championship USA. Packed with brand new software features and refined existing features this software update amps up the gameplay experience – ‘the best just got a whole lot better!’

Daytona 

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Sega Celebrates a Very Successful IAAPA Show!

Sega announces a very successful IAAPA show - thanks to its excellent line-up of innovative new amusements products, Daytona Championship USA, Hoopla, Pirate Falls, Maze Escape and Prize Arrow.

Daytona  Hoopla  Pirate Falls  Maze Escape  Prize Arrow  Sega Prize International  Sega Total Solutions  Target Bravo  Let's Go Island DE  Luigi's Mansion Arcade  Storm Racer Motion  IAAPA 

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Daytona Wins Prestigious Brass Ring Award for Best New Product!

Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category.

Daytona  IAAPA 

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SEGA and ICE hit new level collaborating on Hoopla!

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Hoopla  IAAPA 

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Join Sega in the sunshine state!

As the cold winter approaches and nights are getting longer, we all wish we could get a bit more sunshine. So why not join the Sega team at this year’s IAAPA show from 14th to 17th November on booth 1506 and 1606 at the Orange County Convention Center, in the Sunshine state of Florida.

Daytona  Target Bravo  Sonic  Sonic Basketball  Sonic Dash  Sonic Blast Ball  Pirate Falls  Maze Escape  Prize Arrow  Key Master  Drop It Win It  Sega Prize International  IAAPA 

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Prize Arrow Points to Success!

Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Prize Arrow.

Prize Arrow  IAAPA 

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Sega Launches Brand New Videos for Daytona Championship USA!

Sega has a great heritage in making world class arcade video games, and now they are adding tutorial ‘how to’ videos to their repertoire!

Daytona 

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