All News

Happy Birthday Sonic

Today June 23rd officially marks Sonic the Hedgehog’s 26th birthday. With his unique charm, energy and charisma, Sonic is easily one of the most recognizable game characters in the world. Coinciding with his birthday, Sega has been launching a number of games over the years and this year is no different, as the company launches a brand new sports game Sonic Baby Air Hockey specially designed for kids.

Sonic Baby Air Hockey  Sonic Dash Extreme  Sonic Blast Ball  Sonic Air Hockey  Sonic Basketball 

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Get Ready For An Amazing Show At Bowl Expo!

Sega invites you to Bowl Expo, at the Gaylord Opryland Resort & Convention Centre, Nashville, Tennessee, on 21st and 22nd June 2017. Sega’s Booth 164 will be packed with new, exciting and innovative game that all Bowling centers should have games for 2017!

Daytona  Target Bravo  Let’s Go Island Dream Edition  Target Bravo: Operation Ghost 

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Let’s Go Island Conversion Kit for Dream Raiders: Pre-Order Yours Now!

The highly reliable Dream Raiders now gets a brand new conversion kit so that operators can revamp their game to the new motion adventure game Let's Go Island Dream Edition.

Let’s Go Island Dream Edition 

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USA Sales Team Visits London Head Office

Last week Sega Amusements International US sales team Carlos Laguardia, Vince Moreno and Marty Smith visited the company’s Head Office in London.

Daytona  Target Bravo  Let’s Go Island Dream Edition 

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New addition to the family...

Sonic Baby Air Hockey joins the Sonic sports range. Sonic Baby Air Hockey joins the Sonic sports range. Following the success of kids sized Hello Kitty Air Hockey table Sega is excited to add the ever popular Sonic-branded version to the range.

Sonic 

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Sega Invites You to EAG 2017!

With a strong line-up of tried and tested games the company will show thirteen new games, as well as nine established hit games. Sega will have products in every major product category to show at EAG International expo.

EAG  Daytona 

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Daytona – The True Legend Is Back

You read that right, Daytona is back and just as it was first time around in the 90s, it’s set to be a game changer. Daytona USA is the pinnacle of arcade racing and now Sega is ready to bring its #1 racer screeching into the 21st century!

Daytona  IAAPA 

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Let Your Players Have A Blast!

Sega’s Sonic Blast Ball Ticket Redemption Game is Shipping Now!

Sonic turns 25 this year and over that time, he’s managed to create a $1 billion dollar franchise making him one of - if not the - most valuable gaming franchise ever. Sega Amusements International is taking advantage of his celebrity by lending his likeness to a wide variety of Amusement Games.

Sonic 

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Tokio VR Launch at ACOS Show

Since the advent of the Oculus Rift VR headset, interest in virtual reality technology has seen a tremendous upsurge. It is becoming increasingly clear that the fully immersive 360-degree media experience is the way forward for visual content creators the world over. Every media industry from filmmakers, to video game developers, and software developers to the casual YouTuber are hard at work adding to the ever increasing bank of 360-degree media content that is already available!

Tokio  Virtual Reality 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION at the Rio 2016 Olympic Village

“Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION”, the arcade game version of the latest sequel of the “Mario & Sonic franchise, has been installed at the Rio 2016 Olympic Village at the Barra district in the west of the city Rio De Janeiro. This is designated as the main venue of the Rio 2016 Olympic Games.

Sonic  Arcade Games  Rio 2016  Mario 

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