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Sega’s Passion for Video and Fun!

Sega’s booths 1506 and 1606, will be the place to be at IAAPA. Learn about Sega’s strong video games line up at the show.

Transformers  House Of The Dead  Daytona  Target Bravo  Let's Go Island DE  Storm Racer  IAAPA 

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House of the Dead Scarlet Dawn

Sega Amusements International announces launch of House of the Dead Scarlet Dawn at IAAPA 2018. Returning after twelve years this special edition game is the most eagerly anticipated sequel in arcade game history.

House Of The Dead 

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Daytona Championship USA - Now Shipping in Standard Cabinet!

Daytona Championship USA standard cabinets are rolling out of the factory and into arcade locations. Designed to fit in even more locations the new cabinet has a smaller footprint and low height.

Daytona 

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Looking for a Great Motion Video Game?

Let’s Go Island Dream Edition could be just the game for you. Developed and manufactured by a leading video games manufacturer Sega, Let’s Go Island is designed to be fun, action-packed with a humorous storyline that can be enjoyed by the whole family.

Let's Go Island DE 

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Fantastic show at Bowl Expo!

Sega’s TRANSFORMERS Shadows Rising wowed visitors at International Bowl Expo with its sensational blue and red truck themed cabinet. Gorgeous chrome exhausts, big grill and lifelike Optimus Prime head marquee attracted visitors to the stand.

Transformers  Daytona  Prize Arrow  Maze Escape  Target Bravo 

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Experience Transformers Shadows Rising at Bowl Expo!

Sega Amusements International is excited to present TRANSFORMERS Shadows Rising and other top performing games at International Bowl Expo next week. Visit Sega’s booth 809, from 20 to 21 June at the Paris Hotel & Las Vegas Convention Centre, in Las Vegas, USA.

Transformers  Daytona  Prize Arrow  Maze Escape  Target Bravo 

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Aim High With Prize Arrow!

Sega presents a ground-breaking new game Prize Arrow. Delivering strong earnings in the highly competitive prize merchandiser games category. Prize Arrow is a follow up to the multi-award winning, global smash hit game Key Master.

Prize Arrow 

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Buzz and Excitement for Transformers Shadows Rising Launch!

SEGA unveiled its latest action adventure game TRANSFORMERS Shadows Rising at Amusements Expo International. There was huge buzz and excitement as keen visitors queued to experience the epic new game TRANSFORMERS Shadows Rising...

Transformers  Daytona  Target Bravo  Let's Go Island DE  Luigi's Mansion Arcade  Pirate Falls  Maze Escape 

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Need a Reason to Update Your Gameroom?

SEGA and Firestone Financial join forces to bring a multi-title finance program so operators can make great start to 2018.

Daytona  Sonic Basketball  Sonic Baby Air Hockey  Luigi's Mansion Arcade  Hello Kitty  Mario and Sonic 

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Free Software Upgrade for Daytona Championship USA!

Sega has released free software upgrade for its award-winning video racing game Daytona Championship USA. Packed with brand new software features and refined existing features this software update amps up the gameplay experience – ‘the best just got a whole lot better!’

Daytona 

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