All News

Epic line up of Sonic games at IAAPA 2015

Newly named Sega Amusements International will present an epic line-up of Sonic games for visitors to this year‘s IAAPA. Sega‘s booth 1606 will feature an impressive mix of six Sonic-branded games, including the launch of redemption titles Sonic Dash Extreme and Sonic Blast Ball.

Sonic  IAAPA 

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Sega set to impress at IAAPA 2015!

London, UK 22nd October 2015 – SEGA is set to unveil “must see” product at IAAPA 2015. Line up covers seven categories, 19 titles, and a whopping 22 cabinet configurations.

If you’re in the market for Amusement Games, SEGA's booth 1606 should top off your must-see list of exhibitors during IAAPA 2015. From Video Amusements to Kiddie Rides, High-Value Prize Vending to Arcade Sports, and Edutainment to Ticket Redemption we’ve got something for just about every amusement game operator.

Sonic  Plants vs Zombies  IAAPA 

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Sega Amusements International Is Open For Business

SEGA Amusements Europe Ltd officially changes its name to SEGA Amusements International Ltd expanding its market to cover all reaches of the globe outside of Japan.

Clarifying many months of speculation surrounding the global organisational changes at Sega, today’s announcement reveals a great deal more about substantive changes being made to strengthen the organisation, keeping it at the pinnacle of the amusement industry.

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EMEA News: STS - Parts Supply & Service!

When customers purchase a new arcade machine, the one thing they are always looking for that all critical after sales service. STS is aware that customers have a choice of suppliers, and therefore are fully committed to making sure that we offer the very best service through fast dispatch of parts at a competitive prices as well as offering excellent after Sales with its Technical Support team.

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EMEA News: Sega Launches New Sonic Games At EAS

Sega Amusements Europe is renowned for manufacturing and distributing the most innovative coin operated amusement equipment to the leisure, amusements and attractions market. At this year’s Euro Attractions Show in Gothenburg, Sweden, on stand C323, from 6th to 8th October, Sega will be presenting some of its most sought after products and launching new games.


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EMEA News: Meet Trevor Clarke at EAS

Sega Prize is very excited to be travelling to the beautiful city of Gothenburg, Sweden to exhibit our latest products at the Euro Attractions Show (EAS). Our very own Trevor Clarke, Head of Merchandise at Sega Amusements will be personally demonstrating Sega Prize’s latest range of Tokio Technology, introducing our brand new Tokio Tablet Plus and Sound XL Bluetooth Speaker. Sega Prize would love to welcome all customers to drop by the Sega stand and have a Tokio Selfie taken with the notorious selfie snapper himself.

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EMEA News: Workshop Engineer position opening - Chessington

Sega Amusements Europe, market leaders in all things entertainment are looking for a workshop engineer, to join their busy refurbishment workshop.

The successful candidate should have a minimum of 3 years experience in the trade, and have a good working knowledge of all types of coin handling machines. Electrical and mechanical knowledge, previous experience working on metalwork, Perspex, wood, spray painting and surface finishes are required. They should also have a clean driving licence.

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EMEA News: Sega and West Midlands Safari Park Gain Momentum

Sega Amusements is reporting great success with its newest operation at West Midlands Safari and Leisure Park in the UK. Having launched an entire new amusement area and Sega Prize Zone at the park at the start of 2015 both partners in the venture are delighted at the tremendous start to the season.

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EMEA News: Tokio Technology at Glastonbury

During the summer months many of us will be attending music festivals and generally enjoying the outdoors. Our Tokio lifestyle range is designed to enhance the summer experience in everyway. Whether you are taking selfies by the beach, listening to music by the campfire or using the sun to power your devices. Tokio is always there to make life just that little bit easier, so you can enjoy yourself that much more.

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EMEA News: A Car Without a Steering Wheel

The importance of a spares company is often overlooked or forgotten due to the, so called, more glamorous side of the business, because, generally speaking, people would rather discuss a new machine than an obscure part that will actually make a non-earning machine work.

Peter Murphy, General Manager of Sega Total Solutions (STS) remarked, "how much value, in real terms, is a redemption machine without tickets. Or a driving game without the steering wheel. Or a site without change machines, or ticket eaters!"

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