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Hoopla Wins A Converted Brass Ring Award!

Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. 

Hoopla  IAAPA 

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Sega Celebrates a Very Successful IAAPA Show!

Sega announces a very successful IAAPA show - thanks to its excellent line-up of innovative new amusements products, Daytona Championship USA, Hoopla, Pirate Falls, Maze Escape and Prize Arrow.

Daytona  Hoopla  Pirate Falls  Maze Escape  Prize Arrow  Sega Prize International  Sega Total Solutions  Target Bravo  Let's Go Island DE  Luigi's Mansion Arcade  Storm Racer Motion  IAAPA 

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SEGA and ICE hit new level collaborating on Hoopla!

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Hoopla  IAAPA 

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