Sega Amusements set for IAAPA 2013!

They’re bringing a whole new level of products and services to this year’s Expo! The SEGA booth at IAAPA 2013 will be filled with what attendees have become used to seeing – outstanding amusement games – but the company is also unveiling a new line of licensed and proprietary plush and consumer electronics for redemption counters and games as well as their new Turn Key Division.

You should have no problem finding SEGA’s booth 617 at IAAPA – one end of their booth will be under the watchful eye of a 17 foot tall OPTIMUS PRIME Statue. “OPTIMUS PRIME is part of our promotion for our exciting new video amusement game, TRANSFORMERS - HUMAN ALLIANCE based on the iconic franchise brand from Hasbro” said COO Paul Williams. “TRANSFORMERS is a global brand that’s universally recognized for delivering high quality, high-energy entertainment, and Sega are proud to be bringing it to the amusement industry! The success of the franchise to date coupled with the buzz surrounding the release of the next TRANSFORMERS movie scheduled for the Summer of 2014 gives a huge boost to consumer awareness and appeal for our amusement game.” 

But wait, there’s more… a lot more. 

At the other end of the booth, you’ll find yourself standing in a grassy yard of a quaint suburban home complete with a cheerful welcome mat. That’s where you’ll find SEGA’S outrageously fun Plants vs. ZombiesTM The Last Stand vid-demption game. Plants vs. Zombies The Last Stand puts the player at the control of a cabinet- mounted Peashooter that fires peas –– yes, peas –– to stop advancing waves of zombies. A unique feature of Plants vs. Zombies The Last Stand is the end-of-game, video-displayed QR Code. The QR Code allows players to register their score online on a global high-score table. Players can also earn unlock codes that can be used to change the game in crazy new ways! 

These two exciting licensed games will be joined by another 27 titles covering just about every amusement category including mechanical and video ticket redemption, arcade sports, cotton candy vending, kiddie rides, photo-tainment, action adventure video games, driving and motorcycle video games and of course, award winning prize vending games. 

About SEGA’S Prize Division Offerings 

SEGA Prize is thrilled to unveil their new line of exclusive Doodle Jump Collectable Plush. A pioneer of the IOS APP phenomenon launched in 2009, Doodle Jump is one of the longest reigning chart toppers in a handful of iOS App success stories and has continued to rank highly across iPhone and Android platforms ever since. In addition, SEGA prize will showcase their complete line-up of licensed and proprietary plush as well as their exclusive line of Tokio Consumer Electronics. 

About SEGA’S Turn Key Division 

Whether it is a theme park or a FEC, an arcade or a leisure amusements center, you can trust Sega Amusements Europe to realize the potential of your vision. With decades of experience working closely with global investors and clients, Sega is best situated to provide a complete turnkey solution from concept to reality. 

“It’s absolutely possible for a visitor to SEGA’S booth 617 to find everything they need to fit out a world-class amusement center,” continued Williams. “We have the resources and knowhow to provide professional design and operational consultation, best-in-class amusement games and some of the most desirable redemption prizes the industry has to offer. I’m quite confident in stating that if you’re in the amusement industry, SEGA has something you need.” 

About SEGA Amusements 

Serving markets across the globe, SEGA Amusements is a wholly owned subsidiary of SEGA Corporation, Japan. SEGA Amusements is an industry leader in creating state-of-the-art interactive video, photo-tainment, self-contained merchandisers, kiddie rides and redemption games. Products range from single-player upright video games, to self-contained merchandising games, to multiplayer attendant operated simulators. 

About Hasbro, Inc. 

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at 

© 2013 Hasbro. All Rights Reserved. © 2013 Paramount Pictures Corporation. All Rights Reserved. © 2013 Sega. All Rights Reserved. Licensed by Hasbro. 

©2013 Electronic Arts Inc. Plants vs. Zombies and PopCap are trademarks of Electronic Arts Inc. © 2013 Sega. All Rights Reserved.