Sega Amusements takes up largest stand at EAG 2014

SEGA is pulling out all the stops for the upcoming EAG show in London. Taking up the largest stand at this year’s show the company will exhibit 14 exciting new titles plus 11 current hit games. In addition to an impressive line-up of amusements games, visitors can expect to see the latest licenced and proprietary plush, consumer electronics for prize games and redemption counters, spare parts, as well as Sega’s new Turn Key Division.

Welcoming visitors to the Sega’s stand 360 will be a 16 foot tall statue of “Bumblebee” - one of three stars in Sega’s brand new action adventure game Transformers Human Alliance; which sees players saving the world from the evil Decepticons! The instantly recognisable bright yellow cabinets with Bumblebee 3D top flash on the 55” theatre and chrome finish guns on the 42” Deluxe combined with exciting gameplay, intriguing story line and HD graphics, TRANSFORMERS is set to be one of the biggest launches in video amusement games for a long time. "We are really proud to be working with Hasbro on this iconic franchise and to bring this high quality, high energy entertainment brand to the amusements market," said Justin Burke, General Manager at Sega. “As the release date for the next film draws closer the buzz, energy and excitement to play Transformers Human Alliance will be even greater.” 

Another major launch title will be Sega’s Plants vs. Zombies™ The Last Stand; a video redemption game based on the multi-award winning video game Plants vs. Zombies. Using the cabinet mounted Peashooter players have to fire peas – that’s right, peas at advancing waves of zombies. Destroy all of the zombie waves to win the jackpot but let any zombie cross the last line of defence and its game over. 

Some of the other major new redemption titles, from leading redemption manufacturer ICE will be Down the Clown, a follow up from last year’s hit carnival theme game Milk Jug Toss. Keeping with the carnival theme is Whack N’ Win where players have to whack the mallet to stop the lights in the bonus zone. Monopoly based on the infamous board game, and Cut The Rope a famous app game where players slide their finger on the touch screen to cut the ropes to feed candy to the green monster called Nom Nom. Some of Sega’s own hit redemption games such as Double Spin, Pirates of Monster Island, Snakes and Ladders and Super Monkey ball will also be on display. Following up from the award winning Key Master, Sega’s new Axe Master will once again raise the bar on prize vending games. Here players use the controls to position the axe and if the axe chops the wood, the player wins the prize. 

Visitors can experience super-fast motorbike racing like never before with Storm Rider and take arcade racing to new limits with Strom Racer. Both games feature 42” HD displays, graphics that give a sense of high speed racing, attractive fully lit cabinets, over 10 tracks and cars, or bikes, to choose from. 

Sega Prize Europe will unveil its exclusive range of collectable plush toys such as; the global phenomenon Plants vs. Zombies, equally popular Doodle Jump and Hello Kitty Ballerina. Expanding its range of consumer electronics they will launch the eagerly awaited Tokio Wireless – stylish new wireless headphones; Tokio Sound – portable speaker system with built in Bluetooth; and Tokio Active – a versatile high definition sports action camera. While Sega’s customer service and spares division Sega Total Solutions will exhibit Redemption Tickets, Change Machines, the Galileo Ticket Eater as well as a selection of Sega and 3rd party spares and LCD retro fit kits. 

Commenting about EAG, Justin said “The impressive success of the past 4 editions of EAG has earned it a reputation as the ‘must attend’ trade show event of the year, for both the national and international coin-op amusements industry. Organised by the industry, for the industry at a great location and arguably the best time of the year, the show offers its visitors the opportunity to see first-hand the latest innovative products the industry has to offer and acts as a hub for networking, discussing, learning and sharing ideas that will shape the future of the industry.” 

For further information please contact Sega on +44 (0)208 391 8090 or 

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