Sega Makes Final Preparations for Deal Show

In less than two weeks one of the biggest trade event for the amusements and attractions industry in the Middle East, The Dubai Entertainment Amusements & Leisure (DEAL) show, is set to take place on 8Th to 10th of April, a perfect platform for Sega.

Sega and its Middle East partners Amusements Services International (ASI) will be based on stand K24 where visitors will see a range of exciting new video and redemption games. Renowned for successfully launching major IP titles to the amusement market, Sega now presents Transformers Human Alliance. Exhibited in a 55” Theatre cabinet the action packed adventure game tasks players to save the world from evil Deceptions. This high energy, globally recognised brand will instantly draw player to the game combine this with its HD graphics and stereo sound and intriguing game play, Transformers is bound to get players wanting more.

Visitors can also experience super-fast motorbike racing like never before with Storm Riders and take arcade racing to new limits with Storm Racer. Also in the video category will be Triotech’s Typhoon and Sega’s thrilling simulator Dream Raiders.

Another major attraction to Sega’s stand will be Sega’s Plants vs. Zombies™ The Last Stand; a video redemption game based on the multi-award winning video game Plants vs. Zombies. Using the cabinet mounted Peashooter players have to fire peas, peas at advancing waves of zombies. Destroy all of the zombie waves to win the jackpot but let any zombie cross the last line of defence and its game over.

The global hit and award winning prize vending game Key Master and its follow-up Axe Master; the brand new Hello Kitty Air Hockey specifically designed for kids; Sonic Kiddie Ride as well as the trendy Tokio prize range and collectable plush from Sega Prize Europe.

The DEAL show has continued to go from strength to strength over the years, despite the global financial crisis. Now with business optimism and investment opportunities raising this year’s show is expected to be even better with thousands of industry professionals, buyers and suppliers visiting the show to network, share ideas and experience the most innovative products the industry has to offer.

For further information please contact Sega on +44 (0)208 391 8090 or

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