Sega Prize secure worldwide rights to PopCap‘s Plants vs. Zombies™

Brand new to 2014 and coinciding with the launch of the hugely anticipated Sega Amusements title Plants vs. Zombies The Last Stand, Sega Prize will be releasing an assorted range of 6 exciting collectible character plush toys from the world of Plants vs. Zombies.

Winner of more than 30 Game of the Year awards, Plants vs. Zombies is the chart-topping iOS and Android gaming success. After the spectacular release of Plants vs. Zombies 2 the Plants vs. Zombies franchise has seen a tremendous boost in media coverage, rapidly climbing to the prestigious No.1 position on iOS free to play charts around the world (Aug 2013). 

With the first Plants vs. Zombies also available on Xbox, Playstation & Nintendo DS, these awesome characters are adored by audiences of all ages. Featuring detachable Velcro zombie heads and retractable garden pea ammunition, this fantastic range of plush passionately captures the soul of the Plants vs. Zombies brand, aiming to stir huge levels of demand among the hoards of Plants vs. Zombies lovers and fans. 

For further information please contact Sega Prize on +44 (0)208 391 8089 or