All News

Hoopla Wins A Converted Brass Ring Award!

Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. 

Hoopla  IAAPA 

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SEGA and LAI Games Launch Partnership!

Trusted Out-of-home Entertainment brands LAI Games and SEGA Amusements International Ltd have launched a new multi region distribution partnership. SEGA will distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

Virtual Rabbids  IAAPA 

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Sega Announces New Redemption Games for IAAPA 2018!

No visit to IAAPA is ever truly complete without a visit to Sega’s booth 1506 & 1606. At this year’s show, Sega will be exhibiting new games in every major category, giving the operators a chance to experience the most advanced, top earning game in the market.

Pixel Chase  Ball Runner  Hot Racer  Sonic Air Hockey  Sonic Kids Basketball  Sonic Basketball  Prize Arrow  IAAPA 

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TRANSFORMERS Shadows Rising Heading to a Location Near You!

Every week trucks full of TRANSFORMERS Shadows Rising games leave Sega factories destined for FEC’s and games rooms worldwide. With global brand equity over 4 billion dollars, TRANSFORMERS is a blockbuster franchise that attracts a huge family audience.

Transformers  IAAPA 

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Sega’s Passion for Video and Fun!

Sega’s booths 1506 and 1606, will be the place to be at IAAPA. Learn about Sega’s strong video games line up at the show.

Transformers  House Of The Dead  Daytona  Target Bravo  Let's Go Island DE  Storm Racer  IAAPA 

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House of the Dead Scarlet Dawn

Sega Amusements International announces launch of House of the Dead Scarlet Dawn at IAAPA 2018. Returning after twelve years this special edition game is the most eagerly anticipated sequel in arcade game history.

House Of The Dead 

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Daytona Championship USA - Now Shipping in Standard Cabinet!

Daytona Championship USA standard cabinets are rolling out of the factory and into arcade locations. Designed to fit in even more locations the new cabinet has a smaller footprint and low height.

Daytona 

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Looking for a Great Motion Video Game?

Let’s Go Island Dream Edition could be just the game for you. Developed and manufactured by a leading video games manufacturer Sega, Let’s Go Island is designed to be fun, action-packed with a humorous storyline that can be enjoyed by the whole family.

Let's Go Island DE 

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Fantastic show at Bowl Expo!

Sega’s TRANSFORMERS Shadows Rising wowed visitors at International Bowl Expo with its sensational blue and red truck themed cabinet. Gorgeous chrome exhausts, big grill and lifelike Optimus Prime head marquee attracted visitors to the stand.

Transformers  Daytona  Prize Arrow  Maze Escape  Target Bravo 

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Experience Transformers Shadows Rising at Bowl Expo!

Sega Amusements International is excited to present TRANSFORMERS Shadows Rising and other top performing games at International Bowl Expo next week. Visit Sega’s booth 809, from 20 to 21 June at the Paris Hotel & Las Vegas Convention Centre, in Las Vegas, USA.

Transformers  Daytona  Prize Arrow  Maze Escape  Target Bravo 

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