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SEGA and ICE hit new level collaborating on Hoopla!

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Hoopla  IAAPA 

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Join Sega in the sunshine state!

As the cold winter approaches and nights are getting longer, we all wish we could get a bit more sunshine. So why not join the Sega team at this year’s IAAPA show from 14th to 17th November on booth 1506 and 1606 at the Orange County Convention Center, in the Sunshine state of Florida.

Daytona  Target Bravo  Sonic  Sonic Basketball  Sonic Dash  Sonic Blast Ball  Pirate Falls  Maze Escape  Prize Arrow  Key Master  Drop It Win It  Sega Prize International  IAAPA 

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Prize Arrow Points to Success!

Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Prize Arrow.

Prize Arrow  IAAPA 

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Sega Launches Brand New Videos for Daytona Championship USA!

Sega has a great heritage in making world class arcade video games, and now they are adding tutorial ‘how to’ videos to their repertoire!

Daytona 

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Sonic Basketball Gets Brand New Reactive Lighting Effects!

Sega’s tremendously popular Sonic Basketball now comes with brand new Reactive lighting effects that makes scoring even more gratifying. At this month’s Euro Attraction Show (EAS) in Berlin (26th to 28th Sep) visitors to Sega’s Booth 21-206 will get to experience this classic game that features in FECs and game rooms in every continent with this major new upgrade.

Sonic Basketball 

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Sterling Reviews for Daytona!

Sega continues to receive glowing reports for its latest and legendary driving game Daytona Championship USA. The company recently reported that operators are saying it’s the “number one driver on location”; and additionally to meet demand they had expanded manufacturer to a second factory.

Daytona 

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Luigi’s Mansion Arcade a Great Investment!

Luigi’s Mansion Arcade with its strong family appeal is topping the income charts at FEC’s across the world.

Luigi's Mansion Arcade 

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Daytona Championship USA: Rolling Out to Arcades Worldwide!

Sega’s premier video racing game Daytona Championship USA are rolling out to arcades all over the world and operators are reporting top earnings for the game. Attributing the high income to the ‘instant rematch’ feature that encourages repeat play and are noticeable incremental revenue to their business, is contributing to high demand for the game globally.

Daytona 

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Sega have a great show at Bowl Expo!

Sega Amusements International reports an excellent debut show at last week’s Bowl Expo that was hosted in Nashville Tennessee. With a strong line up of video and redemption the sales reps on hand, Vince Moreno and Marty Smith were delighted with the two-day show!

Let’s Go Island Dream Edition  Target Bravo  Bowl Expo  Daytona  Sonic Blast Ball 

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Happy Birthday Sonic

Today June 23rd officially marks Sonic the Hedgehog’s 26th birthday. With his unique charm, energy and charisma, Sonic is easily one of the most recognizable game characters in the world. Coinciding with his birthday, Sega has been launching a number of games over the years and this year is no different, as the company launches a brand new sports game Sonic Baby Air Hockey specially designed for kids.

Sonic Baby Air Hockey  Sonic Dash Extreme  Sonic Blast Ball  Sonic Air Hockey  Sonic Basketball 

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