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Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. 

Trusted Out-of-home Entertainment brands LAI Games and SEGA Amusements International Ltd have launched a new multi region distribution partnership. SEGA will distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

No visit to IAAPA is ever truly complete without a visit to Sega’s booth 1506 & 1606. At this year’s show, Sega will be exhibiting new games in every major category, giving the operators a chance to experience the most advanced, top earning game in the market.

Every week trucks full of TRANSFORMERS Shadows Rising games leave Sega factories destined for FEC’s and games rooms worldwide. With global brand equity over 4 billion dollars, TRANSFORMERS is a blockbuster franchise that attracts a huge family audience.

Sega’s booths 1506 and 1606, will be the place to be at IAAPA. Learn about Sega’s strong video games line up at the show.

Sega announces a very successful IAAPA show - thanks to its excellent line-up of innovative new amusements products, Daytona Championship USA, Hoopla, Pirate Falls, Maze Escape and Prize Arrow.

Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category.

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

As the cold winter approaches and nights are getting longer, we all wish we could get a bit more sunshine. So why not join the Sega team at this year’s IAAPA show from 14th to 17th November on booth 1506 and 1606 at the Orange County Convention Center, in the Sunshine state of Florida.

Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Prize Arrow.