Arcade Design & Operations

The Operations Division of SEGA Amusements has grown from strength to strength in recent years developing new partnerships with Shopping Malls, Theme Parks, Bowling Centres and a whole host of other locations. We operate a full portfolio of products ranging from 6D motion theatres to ticket redemption and prize facilities, video games to kiddie rides.

The Operations Division within SEGA prides itself on offering top quality products with a wealth of expertise to ensure an ideal coin op offering is applied to all locations. Typically working on a revenue share basis, our exclusive SEGA Active Zone and SEGA Prize Zone branded concepts are industry leading and focussed on improving guest participation and experience, whilst maximising guest spend per head.

SEGA Active Zone – Our premium offering that showcases the very best of video, sports and games that require physical player interaction.

SEGA Prize Zone – Our latest concept that incorporates industry-leading redemption, encouraging participants to play games, win tickets and collect prizes.  This is a firm family favourite.


Our management team have over 50 years of experience in all aspects of entertainment operations, working with location partners and creating unique, branded concepts. Our case studies offer additional insight, but if you have an opportunity and want further information, do please get in touch. 

For more information contact Operation Manager David Barnham on +44 (0) 208 391 8090 or